Cleveland, Ohio — Software Consultancy

Built by founders,
for founders.

We build MVPs and custom software for non-technical founders and growing businesses. Two technical founders with successful exits, working directly with you from day one.

Let's Talk

We've shipped products that raised $130M+ and gone on to be acquired. We know what it takes to build something real.

What we do

We build the product you can't build alone.

Greenfield MVP Builds

You have the idea. We have the technical chops. We take your concept from whiteboard to working product — quickly and without cutting corners on what matters.

Technical Strategy

Not sure what to build or how to architect it? We help you make the right decisions early — before they become expensive mistakes later.

AI Accelerator

Used AI tools to get to a prototype? We take it from there — hardening the architecture, integrating AI properly, and building the product foundation your business can actually grow on.

Why us

We've been where you are.

Founders who've had exits

We've built and sold companies. We understand the pressures you're under — fundraising, timelines, investor expectations — because we've lived it.

You work with us directly

No account managers. No outsourcing. No offshore teams. When you hire 216 Software, Rob and Matt are the ones doing the work.

Flexible on how we get paid

Cash-constrained early-stage startup? We're open to equity or revenue arrangements. We're betting on your success right alongside you.

Our ideal client

We do our best work with people like these.

The non-technical founder

You have a business idea you're ready to build — but you don't have a technical co-founder. You need someone who can take your vision and turn it into a real, working MVP without you having to learn to code.

The founder with a prototype

You've validated your idea — maybe you even used AI tools to build a first version. Now you need to level it up into a product you can actually build a business on. We take you from prototype to production-ready.

The established business

You're not a startup, but you have a specific niche project that needs senior technical expertise. You want experienced developers who understand business outcomes — not just tickets in a queue.

Our work

Companies we've helped build.

OnShift

Acquisition

Workforce management software for the senior care industry. Matt co-founded and built OnShift in Cleveland from the ground up.

$59.7M raised — became a ShiftKey company

SpotHero

Acquired by Uber

On-demand parking reservations. Matt built the original MVP that put SpotHero on its path to becoming the dominant player in the category.

$118M raised — acquired by Uber (2026)

Complion

Acquisition

Clinical trials regulatory documentation software. Rob and Matt both contributed to building this Cleveland-based healthtech startup.

$13.6M raised — acquired by RealTime eClinical Solutions

SofaConcerts

Platform

Hamburg-based marketplace for booking live musicians for private and corporate events. Rob led development of the platform.

5,000+ artists across 16 countries

What we build

We don't just build for clients.

We build our own products too — which means we bring the perspective of a product owner, not just a contractor, to every engagement.

Live Product

Keepix

The simplest way to collect wedding photos using a QR code. Guests scan, upload from any phone, and everything lands in one private album — no app download required. Full-resolution photos, real-time updates, easy one-click download.

  • No app required — works on any phone
  • Guests upload via QR code instantly
  • Full-resolution photos, private & secure
Collect wedding photos with a QR code →
Keepix

Keepix

keepix.us

Collect wedding photos with a QR code →

The team

Two founders. No middlemen.

Matt Wilson

Matt Wilson

Co-founder

Matt is a technical founder who co-founded OnShift, built the original MVP for SpotHero, and worked on Complion. He brings the technical depth and business instincts that come from having been through the startup journey firsthand.

LinkedIn →
Rob Heinen

Rob Heinen

Co-founder

Rob is a software developer and entrepreneur with deep experience building web platforms and consumer products. He has worked on Complion and led development of SofaConcerts.

LinkedIn →

Get in touch

Let's talk about what you're building.

Tell us about your idea, your timeline, and where you're at. We'll get back to you within one business day.

Based in Cleveland, Ohio. We work with clients everywhere.